Thanks to the release of “i” last week, guest verses across a few notable new releases and a particularly venomous Power 106 sermon, it’s safe to say the Kendrick Lamar hype train is running at full steam as the reality of his next album inches closer to fruition. And what does this have to do with Prince?
It has everything to do with Prince.
Fresh off the announcement of his 34th solo album ART OFFICIAL AGE and the adjoining PLECTRUMELECTRUM, the High Prince of Pop treated his universal fan base to a launch party live stream through Yahoo’s Live Nation channel. During the event K-Dot was invited to spike his already adequate Internet presence with an invitational assault over “What’s My Name”. As unexpected as this collaboration might have been, there’s no better way to promote your sophomore album than ambushing The Purple One’s release party, and if there is I’m sure Kendrick’s team are already planning it.